A full-service, multi-faceted agency with over 25 years experience
in branding, design and advertising in both legacy and digital marketing.
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We’re in the business of relationships
One might assume that only applies to the long standing relationships we form with our clients. We think it also means the relationships they form with their target audiences. For years we short handed that to mean, a client's brand. However, we began to realize that no matter how great you thought your brand was this year it always had to ride different waves of fortune. That meant that the longer we were with a client the better we understood their needs. With changes in technology we could also blend past programs seamlessly with future ones. Years of coffee meetings, board room presentations and the odd beverage on a Friday helps one fully understand the needs of our clients.
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So while we know that saying we want to build a relationship may be a bit cliché, we believe that we need to get to know you to really help you. It works for us, we hope it will work for you.
Integrated, full service approach
This means that we’ve got what you need when you need it. Creative directors, art directors, copy writers, production artists, account managers, digital media specialists, website and app developers, media buyers and public relations at your beck and call. Your creative and management team will be assigned after initial meetings so we can find the best fit for your business and brand requirements.
Singular in a commodity world
We understand that you have a unique message to convey, so why not work with a unique agency? By first understanding your organization, we can then help define the marketing challenge or opportunity, research and analyze information, then recommend actions to improve your marketing while providing a rationale to support what we do. TAG is built on proven results and solid customer relationships, and like any good relationship, we want to get to know you and the relevant areas of your business:
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• core business
• business philosophy
• mission statement
• history
• challenges
• reputation
• market share
• client base
• past media habits
• locations/divisions/number of employees
• company culture
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The most important factor in this relationship is that we work with you to formulate and customize the most effective strategic approach that fits your needs and obtains the results you’re aiming for. We’ll help you look at new directions, market trends, future growth opportunities, the stage of your product or service in its life cycle, and how you can maintain a competitive edge to achieve your marketing goals. The key result of this cooperation is a detailed marketing plan that articulates your path to success.
Services provided
Marketing Strategies & Planning
• Advertising Campaigns
• Art Design and Layout
• Branding Campaigns
• Consulting and Planning
• Project Management
• Market Research
Media
• Media Analysis, Planning, Buying, and Tracking
• Media Research
Digital Media
• App design and development
• Digital buying and Planning
• Multi-Media Projects
• SEO
• Web Design and Development
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Communications
• Brochures, Pamphlets
• Corporate Brochures, Annual Reports -stationery, business cards
• Digital Media
• Event Planning, Invitations, Signage
• Media Relations and Public Relations
• Newsletters
• Outdoor
• Point of Sale Materials
• Posters, Maps
• Radio
• Signs, Banners, Billboards and Transit Signs
• Television
• Trade Show Materials
• Transit
Key Sectors we Serve
• Business to Business
• Consumer/Retail
• Educational
• Energy
• Government
• Health Care
• Industrial/Commercial Products
• Real Estate
• Restaurant and Food Service
• Social Marketing
Our experience
LOCAL EXPERIENCE
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Aeir Dental
Bell Intrigna Inc.
Bow Valley College
Boys and Girls Clubs
Calgary Mortgage & Housing Authority
Calgary Opera
Camp Goldeye
Children’s Cottage
Country Hills Golf Course
Eau Claire Market
Edge School for Athletes
Humane Society
IMAX Calgary
Kids Cancer Care
Omni Drilling Technologies
PBA Land and Development
Pure Technologies
Remington Development Corporation
Smitty’s Canada
Southern Alberta Land Trust Society
Stabeco Industries Inc.
Sun Centre
The Calgary Public Library
The Calgary Zoo
The Canadian Bar Association
The Children’s Hospital
The National Society of Fundraising Executives Philanthropy Day – Calgary Chapter
The Prostate Cancer Institute
Trinity Place Foundation of Alberta
Udderly Art
Visions Electronics
Wild Rose Brewery
Wood Hippy
REGIONAL EXPERIENCE
Alberta Advanced Education and Career Development
Alberta Cancer Board
Alberta College of Physicians and Surgeons
Alberta Sport
AltaLink
AUOMA (Alberta Used Oil Management Association)
Bentall Kennedy
Certified Management Accountants
Community Credit Union - Medicine Hat
Community Savings
Dairyland
Health Canada
Human Resources Development Canada
Law Society of Alberta
Lloydminster Credit Union
Maxwell Realty
McCarthy Tetrault
Optima
Oxford Properties
Primaris Reit
SARRC (Saskatchewan Association for Resource Recovery Corp.)
The Alberta Teachers’ Association
The College of Physicians and Surgeons
The Dignity Foundation
The National Society for Fundraising Executives
The University of Calgary (institution wide and faculty specific)
The WILL Awards
Torode Residential & Torode Realty
NATIONAL EXPERIENCE
Aclaro Softworks
Alberta Cattle Commission
BJ Services Canada Company
Borden Ladner Gervais LLP
BOVAR Waste Management
Canada Beef
Canadian Community Newspaper Association
Central Production Testing Ltd.
Collicutt Hanover Services
Dairy Producers of Canada
DC Energy Services Inc.
Doran Stewart Oilfield Services
Edo Japan
Fountain Tire/Goodyear
Halliburton Energy Services
Lonkar Services Ltd.
NWP Industries Inc.
Precision Drilling Corp.
Public Education Works
Taco Time Canada
The Petroleum Services Association of Canada (PSAC)
Toyota Dealers
Travel Alberta
Trican Partnership
INTERNATIONAL EXPERIENCE
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Baker Hughes
Canada 2005 (our national bid for the 2005 World’s Fair)
Fairmont Resorts – Fairmont, Kelowna, Hawaii, Mexico, Belize
IMAX Corporation International
Lonza
Peloton International
Schlumberger
Taiga Building Products
Xsensor Technology
We know it's tough out there
We know it’s a tough out there – with increased competition, changing technologies, broadened customer expectations, and shifting needs. At TAG, we embrace the mandate to help each of our clients find a niche for their brand in an ever-changing marketplace, as well as in the hearts and minds of consumers.
We’ve consistently produced proven quality creative work for a diversified client base. From individuals who just need a hand to large government agencies and private businesses that require fresh thinking creative and on-target strategies. TAG takes on every project with entrepreneurial enthusiasm, creative thinking, and a proven planning and strategy process.
Tag Awards and Distinctions:
Business Awards:
Generosity of Spirit Award
National Philanthropy Day Award
Wester Canada’s Entrepreneur of the Year
Premier’s Business Awards of Distinction.
Creative Awards:
Anvil Awards (18)
ACE Awards (2)
Applied Arts Awards (2)
MAXI Awards (8)
Maple Leafe Awards (12 gold, 4 silver)
BOMA Awards (4)
Telly Awards (2)